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dove cool moisture

Dove Cool Moisture is made with cucumber and green tea extracts. In order to give a refreshing lift to commuters on their way to and from work, we transformed dingy subway corridors into photography exhibits complete with cool green walls, marble floors and ornate picture frames.

a lineup of images that made up the Dove Cool Moisture photo exhibit
A cucumber is sliced and gradually the slices become Dove Cool Moisture bars.
A woman wears a necklace made of cucumber slices
A cucumber slice contains tiny Dove Cool Moisture stick deoderants instead of seeds
An elegant woman wears a teabag as an earring
A strainer contains Dove Cool Moisture body wash instead of tea leaves
A woman in a spa setting has 2 dove cool moisture beauty bars on her eyes in place of cucumbers
A tea bag is filled with tiny Dove Cool Moisture body wash bottles instead of green tea leaves
A teacup pomeranian sits in a teacup while an elegant older woman drinks green tea.
A subway corridor has been transformed into the Dove Cool Moisture photo exhibit. Green marble lines the floor and walls of the corridor and everything is in shades of cucumber green and green tea.