sears

How do you make Sears likeable and relevant again after a decade of decline?
By curating the best of their new product offerings and adding personality, that’s how.

60th ANNIVERSARY LAUNCH SPOT. We created this commercial using footage sourced from old family archives, employee videos and YouTube to remind people during the madness of the Holiday rush that each day is a gift.

Going against the usual retail formula of showing the product for the entire commercial, we shook things up and created a bigger impact by taking it away until the very end. A hugely successful campaign followed.

Our Spring Campaign showed off fresh fashion, outdoor furniture and everything you’d need to meet the season in style. So good looking that even nature itself approved.