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bake, batter & roll

Canadians have been baking with Robin Hood Flour for 100 years. To thank them, we created a free bakeshop like no other.

bake, batter & roll case study video

A hot pink rolling pin and cupcake chairs feature in this "Willy Wonka meets Baking" pop-up bake shop.
The colourful checked group table inside the bakeshop sits on top of a "muffin tin" mat.
Tables shaped like star cookie cutters at the back of the bakeshop. Some of the finished recipes are visible on top.
Kids and their parents having fun baking their treasures.

BAKESHOP DESIGN
We brought to life our “Willy Wonka meets Bakeshop” concept using vivid colours, oversized props like cupcake stools, cookie cutter tables, a checkerboard work table, a muffin tin rug and my personal favourite, a hot pink rolling pin counter, reminiscent of our logo.

The landing page of the Bake Batter & Roll online experience

BAKE, BATTER & ROLL ONLINE EXPERIENCE

A Cupcake Caterpillar crawling on a strip of astroturf.

CUPCAKE CATERPILLAR

An aquarium cookie complete with angel fish, seahorse, tropical fish and a treasure chest, all made of cookies within a cookie and colourful icing.

AQUARIUM COOKIE

A cookie pizza complete with candy "pepperoni" slices in its own little pizza box.

COOKIE PIZZA